Demilade Oni
B2B & B2C Saas Content Writer. I write search-optimised content that help brands drive measurable business growth.
Most content marketers stuff keywords like they're packing for a trip they're already late for. I write content that actual humans want to read and then convince search engines it's exactly what they've been looking for.
Whether you need blog posts that don't sound like a robot wrote them, product descriptions that actually sell, video scripts that hook viewers in the first 3 seconds, LinkedIn posts that actually get engagement, I've got you covered.
You’ll end up with content that pulls in traffic, drives conversions, breaks down complex ideas and delivers content your audience will actually finish reading (wild concept, I know).
Don’t just take my word for it. Here are some results I’ve achieved:
- Achieved 141,000 impressions and 1.72k clicks on a single SEO article ranking on Page 1 for “How to open a dollar account”.
- Produced over 2,000+ content assets in 10 months across social, email, blog, website, push, in-app and third party channels, driving millions of impressions.
- Published SEO and thought leadership content in TechCabal, Nairametrics, Punch, Technext, and MonieRate, strengthening Cleva’s brand credibility.
- Cleva now ranks for about 500 new keywords, with multiple articles ranking on the first page of Google Search for high-intent search terms.
Let's make your brand impossible to ignore.
Check out some of my works below👇🏾
REVIEW MY CV
SEO BLOG WRITING AT CLEVA
At Cleva, I write SEO-driven blog content that sits at the intersection of search intent, product education, and real Nigerian financial realities.
My work focuses on helping users understand complex topics like dollar payments, foreign accounts, and global income for Africans, while positioning Cleva as a practical solution they can trust.
Rather than only chasing keywords for the sake of rankings, I prioritize clarity, usefulness, and relevance. Each article is built to answer high-intent search queries, keep readers engaged, and guide them naturally toward action. The result is content that performs well on search and actually gets read to the end.
Articles written by me make up over 70% of Cleva’s blog content library since the company’s inception, with a total of 50 high-performing blog posts produced in 10 months.
You can explore Cleva’s full blog below
SELECTED WORK - CLEVA (SEO & Product Content)
Below are some of my strongest pieces, chosen for their search performance, clarity, and business impact.
This is one of my highest-performing SEO articles. It targets a broad but high-conversion keyword and explains dollar accounts in a way that feels accessible to everyday Nigerians. The article balances education with clear product positioning.
Impact:
- Ranked on Page 1 of Google Search for high-intent keywords like “dollar account”, "dollar account in nigeria", "how to open a dollar account in nigeria" etc.
- Achieved 141,000 impressions and 1.72k clicks on a single article.
This article targets Nigerian freelancers seeking reliable methods to receive Upwork payments. I structured it around real user pain points like failed withdrawals, high fees, and USD account access, while clearly positioning Cleva as a viable solution.
Why this piece stands out:
- Targets high-intent freelancer queries.
- Practical, step-by-step guidance.
- Strong alignment between search intent and product value.
This piece transcends traditional fintech SEO to establish thought leadership. It explores how past financial experiences influence money decisions, helping Cleva connect with readers on a more human level.
Why this piece stands out:
- Strong emotional storytelling.
- Positions the brand as empathetic and user-first.
- Expands beyond transactional SEO into trust-building content.
This post taps into creator economy search trends, especially among Nigerian creators trying to monetize TikTok without access to a traditional US bank account. I broke down a complex problem into simple, relatable steps and tied it back to Cleva’s core value proposition.
Why this piece stands out:
- Trend-driven topic with long-term search demand.
- Clear explanation of monetization barriers.
- Built for creators, not just search engines.
LINKEDIN ARTICLES (Thought Leadership & Personal Brand)
Books I’ve authored
When I was still teaching Emotional Intelligence online, I authored two e-books: The Emotional Intelligence Checklist and Becoming Wholesome.
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